Here at Emteq we recently asked respected research organisations for their thoughts on the use of VR technology in their work. In particular, the use of VR combined with emotion, facial, and eye tracking measurements.
The response was fantastic, with 87 responses from researchers in 12 different countries. Over half of the respondents were researching Human-Computer Interaction, but other key areas included education, psychology (primarily experimental) and usability testing.
Just under half the respondents were already conducting research in VR, and of those that weren’t most intended to start using VR for their research. Although researchers rated the importance of both eye tracking and emotion measurement highly, only 24% were actually using this data in their research. Another finding from our survey was the huge demand for a solution that integrated with VR on a mobile device, reducing the cost and increasing portability.
These two observations lead us to believe that the cost of current eye tracking and emotion measurement solutions is a barrier to widespread adoption, coupled with the fact that the current range of packaged solutions are complex and lack key features.
At Emteq, we are creating a simple solution to sense human emotions from the face, with VR being the perfect use-case for our technology. Where other systems require messy electrode preparation and a tangle of wires, we can hide our technology within the VR headset itself and only use dry sensors. If you would like to understand more about how Emteq can improve the quality of research in VR visit www.emteq.net